Selling Like a Pro Get the course

A free 7-email course for electrical contractors

Street-Smart Sales for Sparkies

A free 7-part email course on how to sell more jobs, at better margins, without becoming a "salesperson." Built from 30+ years in business — for electricians who'd rather earn trust than push deals.

What you'll learn

Five principles. No fluff.

The whole system rests on five ideas. They're simple to read, harder to live by, and they hold up on jobsites and in boardrooms alike.

  1. 01

    Volume beats luck

    Commit to a measurable activity target. Track what counts. Get good at the math.

  2. 02

    Be worth picking

    Clear up-front pricing. Own the risk. Be the contractor customers trust to tell them the truth.

  3. 03

    Interests, not positions

    Negotiate by understanding what the customer is really trying to do. The first person to take a position usually loses.

  4. 04

    Want them to win

    Get curious about your customer's real problem. People don't buy volts and lumens — they buy outcomes.

  5. 05

    Keep learning

    Every job is a chance to refine. Stop blaming the market. Improve the machine.

What's in the course

Seven emails. Two weeks. One sharper operator.

  1. 1

    Why selling is service, not persuasion

    Reframing the job: trust is the product, not the pitch.

  2. 2

    The activity-volume principle

    How to set a number that drives revenue — and actually hit it.

  3. 3

    Differentiation through clarity and accountability

    Pricing, scope, and risk: the simple moves that make you the obvious choice.

  4. 4

    The negotiation mindset

    Interests over positions — how to hold margin without hard-balling the customer.

  5. 5

    Customer-first discovery

    The questions that surface what the customer is actually buying.

  6. 6

    The weekly review habit

    A 30-minute ritual that compounds quietly into a better business.

  7. 7

    Bonus: A conversation that could change your business

    An invitation to talk directly with Steve — details below.

About Steve

Thirty years of running the kind of business this course is for.

Steve Fossey has spent over 30 years in business — running operations, building systems, and learning what makes service businesses thrive or stall. He runs Grizzly Lighting Systems and has consulted for companies at rates up to $20,000 for two hours of his time.

He works in English and French and is based in Quebec. He built this course because too many talented electricians are leaving money — and good customers — on the table.

Who this is for

This course is for you if…

  • You own or run an electrical contracting business in Canada.
  • You're tired of competing on price.
  • You're ready to do the work to change that.